· 4 min read
24 hook patterns for app videos that earn attention
A working taxonomy of short-form hooks for software products — pain, proof, curiosity, contrast — with patterns you can fill in for your own app.
- hooks
- writing
- formats
Blog
Practical notes on short-form video for people who build software.
Articles
· 4 min read
How much do UGC creators charge — and when to pay it
What drives the price of a UGC video, when hiring a creator is worth it, and when generated UGC-style content does the same job for a fraction of the cost.
- ugc
- budget
- strategy
· 4 min read
How to make a TikTok slideshow — and the next hundred
A step-by-step guide to TikTok photo-mode slideshows: structure, text, images and sound — and how to turn one good slideshow into a repeatable pipeline.
- slideshows
- tiktok
- how-to
· 4 min read
How to run a TikTok for your app without showing your face
A practical system for faceless short-form content: the formats that work without a person on camera, how to keep a daily schedule, and what to avoid.
- faceless
- tiktok
- formats
· 4 min read
One demo video, a hundred posts: multiplication
How small teams turn a single screen recording into a month of varied short-form content — angles, formats, hooks and scheduling, step by step.
- strategy
- automation
- formats
· 4 min read
Screen demo vs UGC clip: which one sells your app?
The two workhorse formats for software marketing compared — what each is good at, where each fails, and how to run them together instead of picking.
- formats
- ugc
- screen-demo
· 4 min read
The best time to post is a schedule, not a time
Why posting-time infographics underdeliver, what actually depends on timing, and how to set posting windows you never have to think about again.
- scheduling
- strategy
- analytics
· 4 min read
TikTok views stuck at 200? What actually unsticks them
Why new accounts plateau at a few hundred views, which popular fixes are myths, and the boring system that reliably gets accounts moving.
- tiktok
- growth
- analytics
· 4 min read
Wall-of-text videos: why the ugliest format wins
The anatomy of the text-block-over-footage format — why it reads as honesty, when to use it for an app, and how to write the block so people finish it.
- formats
- wall-of-text
- writing
· 5 min read
Green-screen memes without looking like everyone else
How to use green-screen meme videos for an app or SaaS without blending into the feed: specific backgrounds, sharper captions and restraint.
- formats
- green screen
- memes
· 6 min read
Short-form video for solo app developers
A practical system for marketing a mobile app with TikTok, Reels and Shorts when you are the only person on the team.
- marketing
- indie developers
- short-form video
· 5 min read
Slideshows: the most underrated format for apps
Why photo carousels and slideshow videos suit apps and SaaS so well, how to structure one, and how to publish them on each platform.
- formats
- slideshows
- carousels
· 6 min read
TikTok, Reels, Shorts: the format rules that get you shown
Length, aspect ratio, file specs, carousels and originality rules for TikTok, Instagram Reels and YouTube Shorts, taken from each platform's own docs.
- tiktok
- instagram-reels
- youtube-shorts
- video-format
- recommendations
· 7 min read
Using AI UGC creators legally: consent, disclosure, labels
Likeness consent, ad disclosure and the AI label rules on TikTok, Instagram and YouTube for brands posting AI UGC creators, with links to each policy.
- ai-ugc
- ai-disclosure
- compliance
- tiktok
- youtube
· 6 min read
What 3 posts per account per day means
Why Reachira caps each connected account at 3 posts a day, how that differs from the platforms' own limits, and why more is usually worse.
- publishing
- account health
- scheduling